This project investigated the defining characteristics of the Bugatti brand. This analysis includes a brief history that led to the current brand identity, the key visuals, color palette, typography, and how the brand could potentially move forward and maintain their lead in the luxury car industry.
Bugatti Brand Analysis
Defining the visual characteristics of Bugatti
Visual composition reflecting the dynamic visual identity of Bugatti’s promotional work. It utilizes images from Bugatti’s website and Bebas Neue Pro, which is a typeface that is similar to the custom Bugatti type.
Sample spread of booklet, providing an overview of Bugatti’s history and how its logo has developed over time.
Handmade illustrated visual reflecting the characteristic style of Bugatti’s website and utilizing its color scheme.